The thing about restricting yourself to just 100 words is that it requires precision. There is a greater skill in cutting things down to the bare minimum than in including everything. Exclude the waffle and you get to the core of the issue.

So, eliminate everything that is unnecessary and become more effective.

Don’t work through a to-do list task by task – Select the one with the biggest impact. And do it.

Instead of all markets being your market – Select your strongest niche. And own it.

With sharpened focus comes effectiveness, specialization, mastery and achievement.

Reduce, reduce … and achieve more.